1. INTRODUCTORY PROVISIONS

1.1. Shenzhen Xiaoruo Technology Co., Ltd ("us", "our" or "we") is dedicated to protecting the privacy rights of our users ("User(s)", "you").This Privacy Policy (this "Policy") describes how and why we collect, store, use, and manage the information, and data, including personal data, that you provide or we collect when you use any Shenzhen Xiaoruo Technology Co., Ltd's application or games provided on any mobile platform (for example, iOS and Android) (collectively, the "Service(s)"). It also tells you how you can access and update personal information and/or data and make certain choices about how personal information and/or data that you provide to Shenzhen Xiaoruo Technology Co., Ltd is used.

1.2. Please note that the scope of this Policy is limited to information and data collected or received by Shenzhen Xiaoruo Technology Co., Ltd through or in relation to your use of the Service. Shenzhen Xiaoruo Technology Co., Ltd is not responsible for the actions of third parties, the content of third party websites, the use of information or data you provide to third parties, or any products or services they may offer. Any link to third party websites does not constitute our sponsorship of, or affiliation with, such third parties.

1.3. Shenzhen Xiaoruo Technology Co., Ltd acts as a Data Controller in relation to personal data that you provide to Us.

1.4. Shenzhen Xiaoruo Technology Co., Ltd as Data Controller does not and will not process any special categories of personal data.

1.5. From time to time, We can update this Privacy Policy. We may notify you about changes to this Policy by placing a notice on the Site. Your continued use of our websites, apps and Services following the posting of changes constitutes your acceptance of such changes. We encourage you to periodically check back and review this Policy so that you always know Our current privacy practices.

2. INFORMATION THAT WE COLLECT

2.1. We collect and combine different types of information and/or data (including personal data) together. Here you can find more about what information and/or data We collect about you, when We collect it and what information and/or data We do not collect about you:

2.1.1. Registration, account, and sign-up information.

We collect data in the course of your use of, or registration with Shenzhen Xiaoruo Technology Co., Ltd. For example, when you create an account, register for, or download an application, or sign-up for a product or service, you provide us with certain personal data. This type of personal data can include name or email address.

2.1.2. Social media.

You can engage with some of Our content and offerings, such as videos, games, applications, and other offerings on or through third party communities, forums, and social media websites, services, plug-ins, and applications ("Social Media Sites"). When you link to or interact with Us or Our content through SocialMedia Sites, you allow Us to receive certain data from your social media account (e.g., your name, user ID, email address, profile photo, photos and videos, gender, date of birth, your list of friends and their contact details, people whom you follow and/or who follow you, the posts or the 'likes' you make).We also receive data from your interaction with Our content (e.g., data regarding content viewed, game performance, high scores, and information about advertisements you have been shown or have clicked on).Where permitted by law, by providing this data or otherwise interacting with Our websites through Social Media Sites, you consent to our use of data from Social Media Sites in accordance with this Privacy Policy.

2.1.3. Technical and usage information.

We also collect certain technical and usage information such as your application data, access, session times and in-app purchases, device type, browser, and operating system you are using, your Internet service provider and/or mobile carrier, unique device ID (persistent/non-persistent), device hardware type, IDFA or IDFV, MAC address, IP address, device and browser settings, the webpages and apps you use, advertisements you see and interact with, and certain site usage information.This information is useful to us for troubleshooting and helps us understand usage trends and improve and optimize the Services and your user experience, and may also be utilized for interest based advertising as described elsewhere in this Policy.

2.1.4. Customer enquiries.

Where you contact Us through one of our customer helpdesks or customer support centers, We may collect and process contents (including data) of your correspondence with Us and/or your contact details.

2.1.5. Tracking Technologies.

We and Our marketing and outsourcing partners, affiliates, or analytics service providers use technologies such as cookies, beacons, scripts, and tags to identify User's computer/device and to "remember" things about your visit, such as your preferences or a user name and password. Information contained in a cookie may be linked to your personal data, such as your user ID, for purposes such as improving the quality of our Services, tailoring recommendations to your interests, and making the Service easier to use. You can disable all cookies apart from the cookies necessary for the functioning of the site and/or an app.

3. HOW WE USE THE INFORMATION

3.1. We use collected information and/or data (including personal data) for the following purposes:

3.1.1. Providing and marketing products and services.

We use the information and/or data that we collect about you in order to analyze your use of our products, applications, services, video games and content, to facilitate sharing and other interactions with Social Media Sites, and to provide, develop, maintain, personalize, protect, and improve your experience and our offerings.In addition to this, we use this information and/or data for us and our affiliates, business partners, and third parties to target, offer, market, or advertise products, programs, or services.

3.1.2. Communicating with you.

We use information and/or data that we collect about you to communicate with you, in order to:
(i) notify you when you win one of our contests or sweepstakes, or when We make changes to our policies or terms of use;
(ii) respond to your inquiries;
(iii) contact you about your account; or
(iv) send you information about promotions, offerings, and Our features. You can also choose to receive push notifications from Us on your mobile device.

3.1.3 Third party social networks.

We use information and/or data that we collect about you when you interact with third party social networking features to serve you with advertisements and engage with you on third party social networks. You can learn more about how these features work, the profile data that We obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third party social network.

3.1.4. Use of technical and usage information.

We use technical and usage information to improve Our design, functionality and content and to enable Us to personalize your experience with Our content and offerings. We use this Information in order to:
(i) provide, develop, maintain, personalize, protect, and improve our products, applications, services and video games, and to operate our business,
(ii) perform analytics, including to analyze and report on usage and performance,
(iii) protect against, identify, and prevent fraud and other unlawful activity,
(iv) create aggregate data about groups or categories of Our Users.

3.1.5. Compliance.

We use information and/or data that we collect about our Users to detect, investigate, and prevent activities that violate Our terms of use, could be fraudulent, violating copyright or otherwise illegal, to comply with legal requirements, and to protect our rights and the rights and safety of our Users and third parties.

4. INFORMATION SHARING AND DISCLOSURE

4.1. We share and disclose information and/or data (including personal data) for the following purposes:

4.1.1. Law enforcement bodies and courts.

We disclose information and/or data when provided by law, for example in response to a court order or a subpoena, or in response to a law enforcement body's request.

4.1.2. Change of control.

We will transfer information and/or data regarding our Users in the event of a business transaction, such as if We or one of Our business units or Our relevant assets are acquired by, sold to, or merged with another company or as part of a bankruptcy proceeding or a business reorganization.

4.1.3. Service providers.

Our agents and contractors have access to information and/or data regarding our Users in order to carry out the services they are performing for us, such as, but not limited to, fulfilment, creation, maintenance, hosting, and delivery of products and services, marketing, processing of payments, email and order fulfillment, administration of contests, research and analytics, and customer service.

4.1.4. Advertising networks.

We share certain information and/or data regarding our Users with third parties to provide advertising to you based on your interests. For more information, please see "Ad Choices" sections below.

5. YOUR CHOICES

5.1. Ad Choices.

We work with reputable third parties to present advertisements, and engage in data collection, reporting, ad delivery and response measurement, and website analytics on our websites and applications and on third party websites and applications. These third parties use cookies, web beacons, pixels, or similar technologies to perform this activity. They also obtain information about applications you use, websites you visit, and other information from your device(s) and browser(s) in order to help serve advertising that will be more relevant to your interests on and off our sites and across your device(s) and browser(s). This type of advertising is known as interest-based advertising.For more information about interest-based advertising on your desktop or mobile browser, and your ability to opt out of this type of advertising by third parties that participate in self-regulatory programs, please contact ciweixiansen@icloud.com.You can have more options depending on your mobile device and operating system. For example, most device operating systems (e.g., iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices) provide their own instructions on how to limit or prevent the delivery of tailored in-application advertisements. You can review the support materials and/or the privacy settings for the respective operating systems to learn more about these features and how they apply to tailored in-app advertisements.

6. DATA RETENTION

6.1. We will only retain your personal data for as long as is necessary for the purposes described in this Policy. This means that our data retention periods will vary according to the reason of collection. Generally, your service-related personal data will be kept for as long as you remain Our User (this way, in the event that you delete your account on the Services, we will immediately delete any personal data, provided under such account, including, but not limited to, your name, gender, profile picture, logs, and any information on and from social networks, linked to such account).

7. HOW YOU CAN EXERCISE RIGHTS IN RELATION TO YOUR DATA

7.1. Under certain conditions, you have the right to ask Us for a copy of your personal data, as well as to correct it, delete it or restrict its processing, and to obtain the personal data that you provided to Us in a structured, machine-readable format. You have the right to object to the processing of personal data on the basis of Our legitimate interests. Where We have asked for your consent to process your personal data, you have the right to withdraw this consent at any time.

7.2. To exercise any of the above rights, please contact Us at ciweixiansen@icloud.com.

7.3. In addition to the above rights, as a resident of EU/EEA you also have a right to lodge a complaint to your local supervisory authority.

7.4. In cases permitted by law We reserve the right not to allow access to your personal data or to limit your rights (e.g. if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your personal data even if you withdraw your consent.